Semi truck driving on a highway with a field, trees, and a mountain range in the background

Trucks can talk. But what are they saying?

Daimler Trucks North America

A digital platform gives customers the visibility they need to optimize performance.

Daimler Trucks North America

Streaming vehicle data can revolutionize your business. But first, it needs to make sense to humans.
  • Challenge

    Daimler Trucks North America (DTNA) is the leading commercial truck manufacturer in the US, and they never stop improving. As DTNA’s vehicles become smarter and more autonomous, they also produce torrents of data, that could be leveraged to improve efficiency and expand offerings.

  • Solution

    In the space of just a few months, Ziba designed, prototyped, and launched a user-centered digital platform for optimizing and displaying data in real time. Using this platform, called Detroit Connect, DTNA customers can monitor vehicle location, movement, and status, helping them improve vehicle safety, performance, and uptime, and reduce fuel and operating expenses.

  • Impact

    Detroit Connect is now installed on over 30,000 vehicles, operated by 35 of the largest freight hauling companies in North America. With detailed readouts, analytics, and leaderboards, it’s transforming the way professional drivers and fleet managers do their jobs.

Several people having conversations during a workshop, in front of five foam blackboards that have sticky notes and sheets of paper attached to them

Ziba is helping Daimler articulate and understand the needs of our customers, and acting as an extension of the telematics group, translating ideas into products.

Matt Pfaffenbach, Director of ConnectivityDAIMLER TRUCKS NORTH AMERICA
Vehicles now using Detroit Connect

About Daimler Trucks North America

Daimler Trucks North America (DTNA) is the American trucking industry’s market and innovation leader.


  • User Research
  • Interaction Design
  • Data Visualization


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