Two red cleats suspended on string inside of a white illuminated box

How do you champion physical products in a digital-first world?


A flexible interactive display platform that turns a physical product into a thrilling digital/analog experience.


Whoever said “show don’t tell” wasn’t thinking big enough. The Gear Case overlays a digital interface onto physical products, so you can do both.
  • Challenge

    Even Adidas, one of the world’s most iconic brands, faced challenges standing out in overcrowded retail environments. With customers increasingly used to the detailed, interactive experience of online shopping, digital displays offered a potential solution. But in practice, they often feel detached from the physical object they’re describing. They’re also notoriously hard to update and scale up.

  • Solution

    Ziba created the Adidas Gear Case, a durable, low-cost interactive kiosk that overlays a transparent touchscreen over a physical shoe display. Interaction is intuitive for nearly any customer, and adds an immersive brand experience—and a touch of magic—to familiar retail environments. It’s also nearly effortless to update: just swap out the product, plug in a new USB, and it’s ready to go.

  • Impact

    The Gear Case rolled out to hundreds of retail spaces in the first year, including store-in-store environments, where competition for attention is fierce. Despite this, the displays earned over 600,000 customer views in the first three years, with an astonishing two minute average engagement time from shoppers.

Close up of two cleats suspended behind a red touch screen
Customer views in the first three years

About Adidas

Adidas designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world.


  • Interaction Design
  • Environment Design
  • User Research
  • Product Design


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