Modo Carts
A website that empowers customers to explore for themselves, while reshaping a company’s entire digital ecosystem.
Trucks can talk. But what are they saying?
Daimler Trucks North America
A digital platform gives customers the visibility they need to optimize performance.
Daimler Trucks North America
Streaming vehicle data can revolutionize your business. But first, it needs to make sense to humans.
Challenge
Daimler Trucks North America (DTNA) is the leading commercial truck manufacturer in the US, and they never stop improving. As DTNA’s vehicles become smarter and more autonomous, they also produce torrents of data, that could be leveraged to improve efficiency and expand offerings.
Solution
In the space of just a few months, Ziba designed, prototyped, and launched a user-centered digital platform for optimizing and displaying data in real time. Using this platform, called Detroit Connect, DTNA customers can monitor vehicle location, movement, and status, helping them improve vehicle safety, performance, and uptime, and reduce fuel and operating expenses.
Impact
Detroit Connect is now installed on over 30,000 vehicles, operated by 35 of the largest freight hauling companies in North America. With detailed readouts, analytics, and leaderboards, it’s transforming the way professional drivers and fleet managers do their jobs.
“Ziba is helping Daimler articulate and understand the needs of our customers, and acting as an extension of the telematics group, translating ideas into products.”
30K
Vehicles now using Detroit Connect
About Daimler Trucks North America
Daimler Trucks North America (DTNA) is the American trucking industry’s market and innovation leader.Capabilities
- User Research
- Interaction Design
- Data Visualization
