About

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Make them love you.

We’re a design and innovation consultancy; a team of designers, strategists, thinkers and makers with a passion for solving problems
by understanding people. We create experiences people love.

Make it meaningful
and authentic.

People adopt what’s meaningful to them. That’s why great innovation starts with understanding your customers’ needs and desires, and the trends and technology that affect their lives.

A brand, like a friend, earns trust by staying true to its values and beliefs. There are a thousand ways to deliver a brand experience, but only one that’s honest. Find it, and you’ll earn the loyalty of consumers too.

Make it integrated.

A customer’s experience is shaped by every product, service and message you offer, and each one is a chance to serve their needs and build trust. 

Delivering your promise to customers through every touchpoint, in the way that’s right for them, makes for a loyal and happy customer. We work with you to make sure that experience isn’t just consistent, but seamless.

Make it real.

We’ve been sweating out the details for 28 years, making sure that every part of your brand is experienced exactly the way it’s meant to, whether it’s a service, a product, an environment or a digital interaction. 

It’s important to have ideas, but the world is full of great ones that die in implementation. 

That’s why we believe in making.

Think

Define what it is.

Brand
Definition, language, guidelines, identity and naming.

Consumer 
Research, trends and insights.

Innovation
Product and service.

Make

Bring it to life.

Product
Industrial design, engineering and product design language.

Service 
Service design.

Digital 
User experience, software design, digital environments and design language.

Communication 
Messaging, graphic design and collateral.

Environment 
Retail and service environments, exhibition design and point of purchase.

Packaging
Structure, graphics and out-of-box experience.

Our Clients Include

3M
Baxter
Citi
Clorox
Coinstar
Coleman
Dell
FedEx
Ford
General Electric

Honda
Holiday Inn
Hewlett Packard
Intel
Johnson & Johnson
Lenovo
LG
Li-Ning
Microsoft
Motorola

Nestle
Nike
Panasonic
Philips Respironics
Pepsi
Procter & Gamble
Reebok
Samsung
Siemens
Sirius

Son
Technicolor
Texas Instruments
T-Mobile
Umpqua Bank
Volkswagen
Wacom
Welch Allyn
Whirlpool

Spoken Languages 
25
Fields of Expertise 
42
Nationalities 
18

Anthropologists

Interior Architects

Brand Specialists

Interaction Designers

Cognitive Scientists

Industrial Designers

Color Specialists

Engineers

Trend Researchers

Communication Designers

Design Strategists

Social Scientists

Environment Designers

Digital Artists

Information Architects

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Frederick Butzer

Team Lead, Accounting

Aesthetic philosopher

Hiker, Movie watcher

Former pizza cook

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Matthew Baranauskas

Interaction Designer

Tool designer for the disabled

Sketcher Observer

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Milt Halsted

New Business, San Diego

Professional Storyteller

Scratchy Golfer

Collie Enthusiast

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Goro Asanuma

Creative Director, Tokyo

Former product designer

Happy drinker

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Mick Glenn

Environment Design

Director Construction detailing

Novice triathlete

Former eco-design researcher

Speaks Aussie 'Yobo' speak

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Angela Sun

Art Director

Industrial designer

Obnoxious curve tweaker

Motorcycle enthusiast

Former medical lab nerd

Speaks Mandarin, Cantonese

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Adam Tahar

Marketing & Media Production, San Diego

Surfer 

Song Writer

Movie Buff

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Junko Kitazawa

Program Manager

Exercise/Jogging Freak

Pescetarian

Former Graphic Designer

Speaks Japanese, English

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Derrick Mead

Writer

Design Decoder

Reluctant Urbanite

4th Generation Orchardist

Speaks Culinary French

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Lee Croy

Industrial Designer

Consumer Empathy Advocate

Technology Titan

Former Retail Buyer

Speaks 128 bpm

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Jim Dorenkamp

Mechanical Engineer

Solution Finder

Dragon Boater

Gumbo Specialist

Former Bridge Builder

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Pengfei Li

Industrial Designer, Munich

Observer of user behavior 

Basketball player

French macaroon fanatic

Speaks Chinese & French

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Takashi Yamauchi

Designer, Tokyo

Movie & comic enthusiast

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Steve Lee

Service Designer

Design generalist

Bizarre accident magnet

Former cycle tinkerer

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Sara Berggren

Client Relations

Consumer product expert

Sudoku fiend

Former PR / marketer

Speaks Swedish, Spanish, German

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Tomohiko Hirata

Principal, Tokyo

Former product designer

Harley Davidson lover

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Tomomi Noguchi

Designer, Tokyo

Confectionery maker

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Wibke Fleischer

Creative Director

Opportunity Space Spotter

Former Trend Scout

Speaks German

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John Vieira

Senior Copywriter

Broadcast journalist

Social Scientist

Veggie burger connoisseur

Speaks mediocre Spanish

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Ayelet Katz

Marketing Program Manager

Yoga instructor

Wild foods forager

Geography nerd

Speaks Hebrew

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Tom Kishel

Information Technologist

Live Music Enthusiast

Ultimate Frisbee Player

Fort Builder

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Ted Helprin

Client Relations

Information design fan

Storyteller

Former salamander counter

Speaks Spanish

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Janelle Greig

Operations, San Diego

Crossfit Lover, Sims Guru

Forensic Psych Nerd

Former Horse Trainer

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Ken Dieringer

Engineering & Technical Services

Model maker

Former pipe organ craftsman

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Christi Stahl

Managing Director

Interactive marketing

pro Hiker, jogger, camper

Former truck cab builder

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Paul Petri

Model Maker

Motorcycle designer/builder

Short story fiction writer

Former Army Special Forces Speaks Polish, German

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Dave Knaub

Engineer

Material specialist

Symphonic contrabassist

Former teacher

Speaks Spanish

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Erik Falat

Kinetic Designer

Pixel pusher

Bass player

Former sailing instructor

Speaks Dothraki

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Cale Thompson

Creative Director

Reformed expat

Former industrial designer

Speaks Spanish

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Molly McGlynn

Brand Strategist

Copywriter

Opera fan

Fashion devotee

Former hockey skate lacer

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Chelsea Vandiver

Executive Managing Director,

Creative

Brand specialist

Team alchemist

Fiber artist

Former camp counselor

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Amin Zahiry

Communication Designer

Packaging designer

Avid basketball player

Former lemonade tycoon

Speaks Farsi

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Jan Barth

Interaction Designer

UI Sketcher, Thinker

Music Visualizer

Speaks German

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Mike Schwoebel

Senior Art Director

Cohesiveness builder

Sporadic runner

Amateur wood worker

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Raffaele Mazzei

Principal, San Diego

Industrial designer

German-Italian perfectionist*

Rides a red, Italian noisemaker on 2 wheels

Speaks German, some Italian

*that exists, right?!

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Jessica Brandt

Accounting Associate

Spreadsheet wiz

Wedding planner hobbyist

Former Marine

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Sohrab Vossoughi

Ziba Founder & President

Inventor, Engineer Designer, Maker

Lifelong entrepreneur 

Speaks Persian

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Darin Dougherty

Sr. Environment Designer

Listener, Brand Evangelist Runner, Craft Beer Consumer

Semi-Pro iPhonographer

Former Licensed Architect

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Caitlin Balch

Administrative Assistant

Type A mulit-tasker

Pinterest addict

Former CBS New York Intern

Speaks American Sign Language

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Felix Ballerstedt

Principal Industrial Designer

Wind energy believer

Freeclimber

Adoring father of 3

Speaks German

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Manuel Perez Prada

Creative Director, Munich

UX/ID Designer

Avid photographer

Ebay maniac

Speaks German

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Andreas Daoutis
Kinetic Designer, Munich
Application wizard
Scooter driver
Playstation lover
Speaks Java

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Noah DiJulio

Interaction Designer

Font fanatic

Lazy environmentalist

Rain dodger

Former industrial designer

Speaks Spanish

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Tsubasa Tanaka

Designer, Tokyo

Soccer player

Packaging fanatic

Art and photography lover

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Eunggyu Lee

UX/ID Designer, Munich

Creative diplomat

Contagious laugher

Fashion aficionado

Speaks Korean

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Suzanne Schechtman

Design Researcher, San Diego

People Watcher U

ltimate Frisbee Enthusiast

Former School Facility Planner

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Aura Aragon-Ball

Communication Design Director

Typography/color specialist

Guacamole connoisseur

Speaks Spanish

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Ryan Fiorentino

Strategist

Relevancy catalyst

Experience farmer

Former student of risk

Dreamer

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Greg Martin

Principal Interaction Designer

Digital illustrator

Motion designer

Natural science photographer

Speaks Geek

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Daniel Kim

Industrial Designer, San Diego

MMA (mixed martial arts) fan

BBQ & pizza lover

Speaks some Korean

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Fabian Schroeder

Industrial Designer, San Diego

At home near the ocean

Chocolate addict

Speaks German

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Kamilah Dove

Communication Designer

Brand identity zealot

Tech gadget explorer

AKA Sorority, Inc. member

Former Bucks team attendant

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Todd Greco

Kinetic Designer

Prototyper Midnight coder

Electronic musician

Former nightclub/scratch DJ

Speaks with robots

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Niki Diamond

Client Relations

Organizer extraordinaire

Vintage collector

Former ski resort rep

Speaks German, French

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Darryl James

Consumer Insights & Trends

Photographer, Anthropologist

Armchair Neuroscientist

Ice Skating Speed Demon

Former Pro. Chicken-Catcher

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Ichiang Sun

Principal Industrial Designer

Master sketcher

Former bike mechanic

Speaks Chinese, Taiwanese

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Rob Wees

Communication Designer

Jazz enthusiast

Budding chef

Former music camp counselor

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Chunshik Kim

Industrial Designer

Master of detail

World traveler, Outdoorsman

Former tie wearing designer

Speaks Korean

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Hideshi Hamaguchi

Group Managing

Director Master of framing

Design chemist

Karate apprentice

Speaks Japanese, Doglish

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Seonmee Kong

Visual Interaction Designer

Energizer, Interpreter

World Traveler, Dreamer

Speaks German, Korean

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Sahar Azghandi

Executive Managing Director, Munich

Human encyclopedia

Stiletto aficionado

Former piano teacher

Speaks five languages

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Stefanie Langvogt

Communication Designer, Munich

Avid surfer

Avocado lover

Design research enthusiast

World explorer

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Bessy Liang

Industrial Designer

Portlandia Newbie

Former Marching Band

Flutist Speaks Mandarin, Cantonese

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Megan Burnett

Client Relations

Problem solver extraordinaire

Cupcake decorator

Former stationery designer

Speaks French

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Rodrigo Moysés

Client Relations

Interactive marketing expert

Avid soccer fan

Former web developer

Speaks Portuguese, Spanish, Brazilian sign language

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Chris Frost

Client Relations

Solver of ‘unique’ problems

Star Trek fan

Former fencing instructor

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Ingrid Grutter

Operations

Cookie baker extraordinaire

Hiker

Former equipment operator

Speaks Spanish

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Patty Willert

Creative Talent

Scout Investigator, instigator Agitator, mitigator, facilitator

Krav Maga practitioner

Former Coraline talent scout

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Argion Jecca Dadulla

IT Administrator

Application developer

Civil engineer

Stamp collector

Speaks Tagalog

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Mattias Segerholt

Brand Strategist

Brand specialist

Semiotics expert

Portrait photographer

Speaks Swedish

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Hikaru Taayama

Designer, Tokyo

Philosophy & metaphysics nerd

Video game fan

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Haruko Ozawa

Designer, Tokyo

Former public office employee

Wondering shutter bug

Speaks German

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Oliver Lang

Executive Creative Director, Munich

UX/ID Designer

Neat freak

Professional pen rotator

Speaks German and Bavarian

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Malcolm Lee

Senior Environment Designer

Spatial Sequencer

Budding Ceramicist

Former Architectural

Designer Speaks French

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Emily Kahn

Client Relations

Multi-tasker, Collaborator

Podcast fanatic

Former banana stand worker

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Molly Ackerman-Brimberg

Consumer Insights & Trends

Design explorer

Pictionary champion

Former footwear designer

Speaks German

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Jessica Wallace

Environment Designer

Collector of Pens

Closet Artist

Amateur Architecture Critic

Believes every city has a pulse

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Jenn Manley Lee

Production Designer

Comic book artist

Storyboard artist

Book designer

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Rachel Thai

Communication Designer

Keynote Master

Iconographer

National Park Explorer

Former Sandwich Artist

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Jan Wagner

Industrial Designer, Munich

Human makerbot

Deep-water diver

Black belt in martial arts

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Maria Lalli

Industrial Designer

Sustainability advocate

Word-lover

Hula-hooper

Former hardware store clerk

Speaks Italian

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Sean Madden

Executive Managing Director

Advocate Interaction designer

Snowboarder

Social butterfly

Former magician's assistant

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Andrea Liebhäuser

Communication Designer, Munich

Former Museology student

Volleyball player

Cat lover

Younger twin

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Henry Chin

Group Managing Director

Packaging designer

Designer for women

Tinkerer

Speaks limited Cantonese

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Michael Etter

Communication Designer

Non-profit entrepreneur

Filmmaker

Former teacher

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Hozefa Indorewala

Kinetic Designer, Munich

Worked with robots before

Loves Quora

Spice Wizard

Speaks Hindi & Swahili

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Jaclyn Suzuki

CMF Specialist

Material innovation whiz

Processing & technology guru

Glass, resin and acrylic artist

Former glass scientist

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Andreas Puskeiler

Visual Interaction Designer

Information visualizer

Modern arts absorber

Speaks German

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Paul O'Connor

Executive Creative Director

Brand and product strategist

Guitar player

Former pizzamaker

Speaks some French

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Jonathan Hynes

IT Administrator

Application Developer

Bike Enthusiast, Cat Magnet

Aspiring Writer

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Jonathan Irick

Creative Director

Architect

Bicycle racing hooligan

Former census enumerator

Speaks Spanish, Archi-babble

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Niklas Gustafsson

Studio Director

Industrial designer

Construction engineer

Avid outdoorsman

Speaks Swedish

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Jin Lee

Executive Managing Director, Operations

Former Controller CPA

Keen dancer

Speaks Korean

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Michael Friebe

ID/UX Designer, Munich

Hi-Fi  Connoisseur

Photo Enthusiast

Former Movie Rental Boy

Speaks Polish

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Carl Alviani

Writer

Design language nerd

Urban planning enthusiast

Former science teacher

Speaks Swahili

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JooYoung Oh

Consumer Insights Analyst

People connector

Maker of practical things

Aspiring yoga instructor

Speaks Korean

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In Baek

Communication Designer

Cartoon watcher

Chocolate connoisseur

Reluctant TEFL teacher

Speaks Korean

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Eric Park

Creative Director

Sustainability specialist

Engineer

Musician

Ultimate Frisbee player