It’s All About Experience (Online Link)
Choice-fatigued consumers are not looking for another product. They are looking for companies in which to believe and give their allegiance. When time-to-market is twelve months, and your competition can replicate your designs in six, it’s time to look towards Experience Design to speak to consumers deep-seated desires.

Ziba Breaks Ground On New Pearl District HQ (85k PDF)
Wednesday March 12, 2008, Ziba staff will break ground on their new head quarter location- 1044 N.W. 9th Avenue- in the Pearl District in Portland.

Is Your Brand The Real Deal? (Online Link)
When a brand conveys authenticity, its packaging must be in concert with the brands’ values. Brand Packaging Magazine uncovers successful packaging-for-authenticity strategies. Ziba’s Steve McCallion contributes.

Defining Blue As The New Green (Online Link)
In two Oregonian articles Gerding Edlen’s condo development Cyan is discussed. The first article takes a look at Gerding Edlen’s approach to building in a down market; small units, offering “blue living” amenities to those with a modest income. The second article looks to Ziba's Steve McCallion to explain what “blue living” means, how it transcends traditional green environmentalism, and extends to planet, people and profit.

“The Young And Creative Are Coming…” Ziba highlighted in Portland Spaces launch issue. (1677k PDF)
Portland Spaces, a publication serving Portland as magazine, community forum, and web portal, highlights Ziba in its launch issue in print, and on the web.

Ziba Founder Waxes on Creative Portland

Urban Uprising: The Buildings

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Webvisions (Online Link)
Ziba Senior Interaction Designer, Bill DeRouchey has been simplifying how people interact with products, web sites and spaces for over fifteen years. During Webvisions in Portland this May, Bill will chronicle the evolution of how people and technology interact in anticipation of the design challenges of the content-dense, touch-surface future. Follow the link for more information on Webvisions and Bill’s session: The Language of Interaction.

Sustainable Brands 08 (Online Link)
Ziba Creative Director, Eric Park joins Sustainable Brands 08 this June in Monterey, CA. Eric will speak on the topic of Closing the Experience Gap in sustainable design, and will join The Designers Accord –during a panel discussion exploring Perspectives on How Sustainability is Pushing Design. Eric recently shared his ideas on Green Design and Brand Identity in an interview with the SB08 team, follow the link for details.

Greener By Design (Online Link)
Ziba Creative Director, Eric Park joins Greener By Design this June, in Alexandria, Virginia. He joins fellow designers on a panel discussing philosophies and strategies of green design, lessons learned in helping both large and small clients address their environmental goals, and where green design is going in the years to come. Follow the link for details.

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