A new brand strategy aligns every touchpoint, both internally and with clients.
Decades of thought leadership in service design boiled down to three words: Every moment matters.
Ziba Design launched in 1984 with a simple, straightforward mission that was somewhat unique for a product design company at that time. The mission was “to design beautiful experiences” and it was reflected in our name (Ziba means “beauty” in Farsi). You’ll note that it wasn’t “to design beautiful products and technology.” More often than not, we were observing and interpreting customers’ needs and behaviors, and then visualizing and choreographing solutions that didn’t exist yet. It turned out that we were inadvertently doing “service design” before we knew there was a name for it. We were just trying to solve the next puzzle and the next one after that and we were developing a growing appetite for tackling bigger and more far-reaching customer experience and brand problems. We were using whatever tools were available at the time: products, people, spaces, systems, technology, communications, and our own home-grown experiments, always trying to thread every moment together into a cohesive whole.
A beautifully designed experience made more meaningful by an emotionally compelling story. But to know what’s meaningful to someone, you have to understand that person—deeply—and the trends that are influencing them now and are likely to influence them in the future. Our experience in service design has also taught us the importance of understanding what is truly unique about a brand and therefore ownable. The platforms continue to change, but the mission hasn’t. The most important deliverable for us is and always will be... one beautiful moment. Followed by another. And another.
“Ziba challenged us to truly think ‘consumer first’ in a way that opened us up to what our brand can offer in a disruptive, meaningful way.”