Adidas came to Ziba looking for a new name for miCoach, their existing fitness app. Aimed at soccer coaches and hardcore players, miCoach was a great training and tracking app, but Adidas knew its potential reach was far greater. Research showed that women were twice as likely as men to use fitness apps regularly, and tended to engage with their features and community far more often. So the Ziba team identified a target group—women aged 25-35 that we dubbed “Adventurous Creators”—and started asking questions about their needs, and how Adidas could meet them. After several rapid rounds of research and design, we arrived at a simple yet profound hypothesis: sport and fitness, at its core, is a form of elevated play. 

Challenge

We set about redefining the experience of using the app, with a focus on encouraging play and a more holistic approach towards fitness and wellness. Instead of acting like a coach, the app would be more like a partner, monitoring progress but also introducing new ideas and activities daily. The goal was wellness as a customized adventure, supported by a fitness-oriented community that was there for you all day, every day—hence the app’s new name: Adidas ALL DAY. It’s an integrated digital platform that inspires, organizes and advocates, while encouraging discovery and community. And of course, it tracks the user’s progress, including sleep, steps, calories, gym sessions, and spin classes, providing a complete picture of their fitness journey, not just the results. 

Solution

The Adidas All Day app establishes an emotional connection with users, through custom-selected music, robust community features, and the ability to engage in quick, guided sessions from yoga instructors, wellness chefs, and fitness trainers. This sense of exploration and play is best demonstrated through the app’s “discoveries” feature, which pops up brief challenges that introduce users to new activities, keeping them inspired and challenged, no matter what their personal fitness goals. Launched in 2017, All Day was quickly embraced by a wide range of fitness enthusiasts, and went on to inform many of the community-oriented features of the current generation of Adidas Training and Running apps.

Impact

What began as a naming assignment became a new approach, which became a digital product...and then a revolutionary way to experience the joy of sport.

A completely redesigned fitness app that does a lot more than just track performance.

How do you turn fitness into an everyday adventure?

I think it’s all about the relationship with the brand...Out of that comes sales, but that’s the outcome when our focus is on that relationship and serving up things that are valuable and inspiring, and help people be more active.

Daimler Trucks North America (DTNA) is the leading commercial truck manufacturer in the US, and they never stop improving. As DTNA’s vehicles become smarter and more autonomous, they also produce torrents of data, that could be leveraged to improve efficiency and expand offerings.

In the space of just a few months, Ziba designed, prototyped, and launched a user-centered digital platform for optimizing and displaying data in real time. Using this platform, called Detroit Connect, DTNA customers can monitor vehicle location, movement, and status, helping them improve vehicle safety, performance, and uptime, and reduce fuel and operating expenses. 

Detroit Connect is now installed on over 30,000 vehicles, operated by 35 of the largest freight hauling companies in North America. With detailed readouts, analytics, and leaderboards, it’s transforming the way professional drivers and fleet managers do their jobs.

Streaming vehicle data can revolutionize your business. But first, it needs to make sense to humans.

A digital platform gives customers the visibility they need to optimize performance. 

Trucks can talk. But what are they saying?

Ziba is helping Daimler articulate and understand the needs of our customers, and acting as an extension of the telematics group, translating ideas into products.

Hollywood heavyweights Dreamworks and Technicolor had a problem. They had plenty of high-quality content, but their consumers were getting overwhelmed by too many choices and too much complexity navigating them. It was 2011, and streaming media interfaces were still the Wild West. The technology that was supposed to simplify home entertainment had actually made things worse: multiple remotes + TV + tablet + computer + smartphone = chaos.

Drawing on an immersive research effort, the Ziba team developed and refined a single user interface that, for the first time, unified vast libraries of digital content from a variety of sources. The M-Go interface offered a home entertainment experience that was more intuitive, personalized, and enjoyable than anything else available. Developed in collaboration with a consortium of media partners, M-Go was a branded experience that worked seamlessly on any screen, letting users watch programming on all their devices, rather than sorting through a pile of remotes.  

M-Go was unveiled at the 2012 Consumer Electronics Show in Las Vegas, and quickly dubbed “the Amazon of media.” Following its release, it was embraced by more than 1.5 million active users within the first two months.

Too many remotes. Too many choices. Making sense of the madness required a solution that was simple, fun, and intuitive. 

A single on-screen experience that replaces a pile of remotes.

How do you design a single, simple interface to handle infinite choices?

M-Go was among the first streaming media interfaces to gain widespread adoption—and became a critical favorite at the 2012 Consumer Electronics Show in Las Vegas.

Featured Work

Strategic design only works when it meets needs of your consumers and your organization. Solutions can span product, service, environment, and numerous digital platforms — or in many cases, several of these working together. Our research-driven, multi-disciplinary teams make sure that every touchpoint is designed for success.

Design

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Services

Featured Work

Adidas

Daimler Trucks North America

Dreamworks SKG