Bissell had the technology to create and own an entirely new category of vacuums—the hybrid upright—but lacked a compelling design and story that would capture the hearts, minds and dollars of consumers. They came to Ziba for a soup-to-nuts design approach to their newest product. And Ziba delivered in spades.
Our team built the product and its brand identity from the ground-up, determining everything from formfactor to logo to touchscreen interface to moniker. Naming it after the company’s first female CEO, our brand strategists created an identity that would both reflect the company’s heritage while also connecting with a new demographic—time-pressed Millennial professionals.
The First of Its Kind
The final design combines cordless with corded, sleekness with functionality and beauty with power. Its touchscreen interface makes it a breeze to use, and its size makes it simple to store. From its sensuous curves to its clean color palette, the Anna conveys that it is unlike any other, and will help you tidy your home in ways you never before knew were possible.
After its launch, Anna by Bissell was widely lauded—by executives within the Bissell organization and consumers alike. A customer on Amazon commented, “I never knew a vacuum that could do so much. It's cordless, it's corded. It's an upright, it's a canister. The settings change automatically at the touch of a button.”