Since we live in the future, we love making products from there.
Problem | OPPORTUNITY
Wanted to leverage technology and the sharing economy to revolutionize commuting and parking in urban areas.
Developed an entire ecosystem for an end-to-end digital solution for commuting and parking.
Citifyd launched in 2016 and has already been adopted globally. It is the official parking platform for a number of major event venues, and for the entire city of Pasadena.
Interaction Design, User Research, Digital Design, Engineering
Citifyd is the future of parking.
It started out as a groundbreaking digital tool designed to make commuting and travel cheaper and more accessible, especially for those who live in urban areas. Initially, the focus was on event parking, giving people the chance to rent out their parking spaces to fans and other users (think “Airbnb for parking”). This model, while compelling, proved to be somewhat limiting and actually put a hard ceiling on their growth. Enter Ziba.
The app needed to be relevant for everyday users, not just a helpful event tool. We accelerated the original business concept by identifying new stakeholders and other financial avenues, pushing the app into a place of revolutionary innovation. Using AI and machine-based learning, we came up with an intuitive front-end solution as well as a cutting edge back-end transaction system. Citifyd would now connect users, parking spot owners and other mobility providers through a recently patented system of sensors and beacons. With this more robust end-to-end technology platform, we were able to open up parking options everywhere, at any time, for virtually anyone. It’s a fully integrated and seamless ecosystem.
Citifyd delivers parking management for parking space providers, a dynamic wallet, a loyalty rewards program and other customer acquisition tools. This modular approach to product development has reached beyond the Citifyd ecosystem and added unprecedented value to a number of other services and applications. It’s basically a cross-platform passport that makes any parking space feel like you’re parking at home.
Citifyd launched in 2016 and has already been adopted globally.
It is the official parking platform for a number of major event venues, and for the entire city of Pasadena.