Atm 500, ATM Technologies, 1983-84

First system for cashless gasoline purchase



Cirrus Drive, LaCie, 1986

 Established LaCie as the premier external drive company differentiated through design


 PC Viewer, In Focus Systems, 1987

First LCD projector system; established the industry


 Nike Monitor 500, Nike, 1988

First wearable fitness monitor



 Clerét Bathroom Squeegee, Clerét, 1989

First squeegee designed to be both functional and beautiful

Results: Revenues of $16 million in its second year just from this one product

Recognition: Acquired into the permanent collection of the Cooper Hewitt Smithsonian Design Museum




 SYSTEM 1000, Althin CD Medical, 1990

 Pioneered next generation of dialysis instruments; considered industry standard

Recognition: Stuttgart Design Center, International Design Prize


 WOODZIG PRUNERS, Blount Corporation, 1991

First handheld electrical power pruner for an aging consumer

Recognition: Business Week - Best Consumer Product



 INTOUCH SYSTEM, General Magic, 1993

Precursor to current day smartphone



BIOJECTOR, Bioject, 1993

First portable needleless injector

Results: Remains on the market today and has been used to deliver millions of injections in a wide range of health care settings

Recognition: IDEA Industrial Design Excellence Awards Gold Award. Best of Medical Equipment



FLAT PANEL MONITOR, Hewlett Packard, 1994

 First commercial touchscreen flat panel display


 NATURAL KEYBOARD, Microsoft, 1995

First ergonomic keyboard for the mainstream consumer

Results: The keyboard gained popularity quickly, selling over 600,000 per month at its peak and established the market

Recognition: Business Week/Industrial Designers Society of America + IDEA Industrial Design Excellence Awards, Silver Award




First digital touchscreen remote control for THX system

Recognition: Business Week/Industrial Designers Society of America + IDEA Industrial Design Excellence Awards, Gold Award



SAFE KEEP MONITORS, Coleman, 1996-97

First easily accessible disarming and testing “broom” button for smoke detectors 

Results: Achieved a 40% market share in under a year


 NCPC – New Concept Personal Computer, Fujitsu, 1997

Multimedia home appliance with a removable screen, a precursor to the iPad


 ROVER, Aria Enterprises, 1997

An immersion gaming device; a precursor to VR gaming





World’s first universal USB flash drive


 CLOROX READY MOP, Clorox, 2002

First wet mop in the supplemental cleaning industry; shifted aisle placement strategy

Results: 79% growth in profits within the first quarter and a 7% volume growth in its household products division alone; biggest product launch in history for Clorox with over $200 million in its first year, ranking among the top ten largest consumer product launches of the decade



Precursor to the super thin PC laptop


 UMPQUA BANK, Umpqua, 2003

Redefined the concept of retail banking

Results: Within nine months, first redesigned branch had a record $50 million in deposits; increased overall assets from $2.9 billion to $12 billion; and recognized as one of Fortune's 100 Best Companies to work for, three years in a row

Recognition: Business Week/Industrial Designers Society of America IDEA Industrial Design Excellence Awards, Gold Award


Sirius 2-01.jpg

 SIRIUS XM, Sirius, 2004-6

Defined satellite radio for mainstream in the iPod age

Results: Sirius subscriptions were up 97% and revenues up 250% in the third quarter of 2005 compared to third quarter of 2004, leading to a merger of XM by Sirius


 HERBAL ESSENCE, Procter & Gamble, 2006

Revived the brand and transformed hair care aisle product placement by showcasing shampoo + conditioner together; strategy now adopted by industry

Results: Sales increased by $30 million in the first year


 LI-NING RETAIL, li-ning, 2007

First brand in China to create an end-to-end brand experience across all touch points including product design, product strategy, retail, brand, logo, and environment

Results: Increased revenue over 4 years from $418 million to $1.44 billion




Jumpseat, ziba labs, 2010

 First all wood, super compact, folding auditorium seating; now licensed and manufactured through Sedia Systems


TDK LIFE ON RECORD, imation 2011

Recaptured an iconic brand from the past through brand and product strategy and product development

Results: Immediately adopted into mainstream hip-hop culture when American rapper, Snoop Dogg custom ordered the 3-Speaker Boombox


 Heinz Ketchup bottles, H.J. Heinz Company, 2012

Reinvigorated iconic brand to create instant product recognition on grocery shelves

Results: $10 million a year saved in packaging costs


 M-GO, Technicolor + DreamWorks, 2012

First user-friendly cross platform integrated digital media platform to create seamless streaming service for all devices


 MODAL, Best Buy, 2013

Defined and created a new private brand of mobile electronics and accessories



First junctional tourniquet designed to control bleeding in areas where standard tourniquets would not be effective

Recognition: Honored with Greatest Innovation Award by U.S. Army; fielded by the U.S. Army Medical Materiel Agency; recognized with immediately saving lives on the battlefield


 XSTAT, RevMedX, 2013

First hemostatic device for the immediate treatment of gunshot and shrapnel wounds; transformed approach to gunshot and shrapnel triage

Results: Received immediate FDA approval for military use, and less than two years later received clearance for civilian use

Recognition: Popular Science Invention of the Year


 ADIDAS GEAR CASE, Adidas, 2013

First portable interactive digital display to tell the story of a product

Results: 600,000 unique impressions over a three-year period


CITIFYD, Ziba Labs, 2014

First integrated Smart Mobility platform that facilitates transactions between commuters, parking and transportation providers and businesses


 New Seasons Private label, NEW SEASONS MARKET, 2016

Private equity investment firm wanted to protect their investment in New Seasons Market, guide its expansion and achieve scale, cohesively and efficiently.

Results: Double digit sales growth for private label, far outpacing the 2.9% CPG average growth and continued national expansion plans