Lead Consumer Insights Strategist 

 

Portland

Lead Consumer Insights Strategist 


Over 30 years ago, Ziba became one of the first innovation and design consultancies to use research to create great design. The world has changed since then; design research and trends have become nimbler, more creative. With decades of user experience design, we remain rigorous and resourceful, fueled by a core belief that the problem solvers are often the problem identifiers.

At Ziba, we are always looking for the truth—the “insight.” We define a hypothesis early on, continuing to refine, modify, and challenge through rapid prototyping. Our approach is rooted within human centered design, integrating trends and research alongside agile business modeling to respond to cultural shifts and business challenges in real time.

The Consumer Insights + Trends team is seeking a talented ethnographer and strategist determined to challenge the status quo, bring design planning to the conversation, and, through understanding people and trends, inform and inspire design that makes a difference.

You are:

  • An ethnographer with a passion for field research, data analysis, and insight synthesis

  • A designer at heart; understanding how to inspire our product, interaction, brand, and experience designers through actionable insights

  • A curious person in search of the why?

  • Constantly developing and evolving both qualitative and quantitative tools and approaches for consumer, brand, and trend research

  • A master communicator, creating frameworks, visuals, videos, and stories to ensure that your key insights are relevant and practical for both client and designer

  • A natural leader: clients trust you, designers and junior researchers follow you and deliver their best work under your guidance

You have:

  • A minimum of five years of experience conducting ethnography and design strategy work (agency or design consultancy experience is a plus)

  • Experience running complex qualitative studies from start to finish (recruiting through analysis and recommendations)

  • A bachelor’s or secondary degree in a social science or design discipline

  • MS Office and Keynote, with Adobe Creative Suite proficiency as a bonus

  • Experience with digital/remote ethnography platforms, online survey tools, and other rapid insight platforms

  • Premiere Pro/Final Cut (preferred)

  • DSLR Camera operating proficiency (preferred)


How we’ll support you:

As a lead strategist, you will be expected to leverage your existing experience and skill in the pursuit of meaningful design. In return, we will help you grow professionally through peer mentorship in an environment of constant learning and exploration. We expect you to start running on day one, but we’ll be right there running with you.

What to send us:

  • A link to your portfolio and one page résumé

  • A brief introduction letter listing one or two of your preferred research methodologies and why you love them

Interested?  Reach out!  We always love to connect: careers@ziba.com.  

Ziba Design is an equal opportunity employer.