News Archive for 2012
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January 13, 2012Ziba Jumps Into Race for A Great TV Interface
Fast Company’s Co.Design speaks to creative director Ryan Coulter about Ziba’s recent brand and UX work for M-GO, a next generation web TV app developed by DreamWorks and Technicolor.
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February 22, 2012How Gender-Washing Can Kill Brand Love and Loyalty
Ziba Consumer Insights and Trends Analyst Molly Ackerman-Brimberg discusses the negative effects “gender-washing” can have on brand love and loyalty.
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March 01, 2012The Silver Lining to Scarcity: It Drives Innovation
Sohrab Vossoughi discusses how scarcity can force focus, spark creativity and encourage innovation in design.
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March 14, 2012Side Show
The New York Times Style Magazine features the Fremont, a bike designed by Ziba and Signal Cycles.
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March 14, 20123 Things Every Company Can Do To Stay Off Customers’ Sh*t Lists
Ziba Senior Service Designer Cale Thompson discusses the best ways companies can avoid having dissatisfied customers.
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March 19, 2012GOOD Ideas for Cities: Encouraging Consumers to Eat Less Meat
Ziba presents their idea for encouraging the citizens of Portland to buy and consume less meat at GOOD Ideas for Cities Portland.
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April 25, 2012Strategy, Context, and the Decline of Sony
Sohrab Vossoughi considers why the strategy that once served Sony so well is now failing so badly.
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May 02, 2012How Companies Like Amazon Use Big Data To Make You Love Them
Creative Director Sean Madden suggests three ways businesses can leverage big data to improve customer service.
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May 21, 2012Reinvented Clothes Hanger Won’t Ruin Your Necklines
Industrial Designer Mehdi Mojtabavi created a concept for a new clothes hanger; Ziba Labs developed the idea for a potential licensee.
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May 22, 2012Eslimi Hanger Brings A New Twist To An Old Design
Ziba has reinvented the hanger, allowing conscious clothing owners to hang their more delicate items without fear of the collars becoming stretched.
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May 23, 2012Someone Please Put This Brilliantly Redesigned Hanger Into Prodution ASAP
Industrial Designer Mehdi Mojtabavi came up with a new hanger with arms that stretch wider and are more horizontal than its predecessors, making it less likely to stretch a shirt while it hangs.
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June 08, 2012Kickstarting: An iPhone Case That Keeps Glare From Ruining Your Pictures
Ziba recently partnered with former LaCie execs Joel Kamerman and Scott Phillips to develop the first product from their startup company, Trygger.
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August 21, 2012How FedEx Revamped Its Brand By Fixing Its "Leaning Tower Of Packages"
Fast Company included Ziba in an excerpt from upcoming Forrester book, Outside In: The Power of Putting Customers at the Center of Your Business.
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August 22, 2012Reebok Opens Fitness Focused Retail Store and Gym In NYC
Ziba and Reebok collaborate to create a retail concept inspired by the CrossFit workout.
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August 24, 2012Reebok Fit Hub Store + CrossFit Gym Opens in New York City
Core77 covers the opening of the Reebok Fit Hub, a part store, part CrossFit gym retail concept designed by Ziba.
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September 04, 2012Verdict Shows Samsung Needs to Copy Apple Design Culture: Tech
Ziba President and Founder Sohrab Vossoughi comments on the challenges Samsung faces with its current innovation model.
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September 06, 2012The Way Forward for Samsung, and Innovation
Sohrab Vossoughi discusses the innovation model of Samsung versus Apple, and the importance of creating a recognizable, authentic experience.
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September 27, 2012What Bluegrass Musicians Can Teach Business About Collaboration
Ziba writer Carl Alviani discusses how defining your own set of standards as a company allows for greater flexibility and innovation.
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November 12, 2012Reebok, N.Y.
VMSD discusses Reebok’s new brand direction and the opening of the Reebok Fit Hub, a part store, part CrossFit gym retail concept designed by Ziba.
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December 14, 2012Today's Best Companies are Horizontally Integrated
Ziba President and Founder Sohrab Vossoughi discusses the importance of shifting a company’s focus to horizontal integration in order to succeed in today’s business world.
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December 21, 2012An ICU Monitor That Fits On Your Wrist
Ziba senior interaction designer Greg Martin talks to Fast Company about the interaction design for a new medical device that makes patient vitals more portable.