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NEWS

Designing Change (Online Link)
Abby Margolis shares with Ultimate Northwest how Ziba uses anthropology to design meaningful consumer experiences.

Reviving A Washed-Up Brand (Online Link)
(Video) Procter & Gamble CEO A.G. Lafley talks to BusinessWeek about the successful reinvention of the 35 year old Herbal Essences Brand. Ziba partnered with P&G in 2005 to create an iconic bottle design connecting to the new brand strategy as part of the Herbal Essences rebirth.

BusinessWeek, IDSA Announce 2008 IDEA Award Recipients
BusinessWeek and the Industrial Designers Society of America announced 2008's Top Designs in the World. Ziba received four awards in categories for Design Strategy, Design Research, Entertainment and Computer Equipment.

How To Stand Out? Try Authenticity (Online Link)
We are swimming in an overabundance of products and services. "Different" is no longer a differentiator. What is? Creating an authentic relationship with your customers. That quest for authenticity is a call to action for any company intending to be relevant in the 21st century.

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EVENTS

Designs on Portland: Designing Dreams, Engineering Desire (Online Link)
What role do design and technology play in how we imagine “the future?” How do designers strike a balance between the manufacture of desire and Buckminster Fuller’s more with less impulse to contribute to the global good?

Portland Center Stage hosts a conversation with Sohrab Vossoughi, founder and president of Ziba Design, and Daniel H. Wilson, robotics engineer and author Wednesday, November 19 at 6:30 pm. Location: Design Within Reach- 1200 NW Everett S

University Of Oregon Opens Its Doors In Portland
University Of Oregon officially opens its Portland campus at the historical White Stag building in Old-Town Portland. The public is invited to sample the university’s cultural and academic offerings in the form of guided tours, performances and lectures Wednesday, October 1 through Saturday, October 4. Ziba Associate Creative Director Sabrina Jetton will speak on Portland's creative industry on Thursday.

The Language of Interaction

Bill DeRouchey, Senior Interaction Designer at Ziba will present at the Information Architecture Institute's Idea 2008 conference, October 8, 2008 in Chicago. Bill’s presentation, The Language of Interaction will survey everyday objects out there now to spot patterns and trends in what people are learning from devices and products.

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FEATURED WORK